Each day at Little Joey Toy Co, the toymaker rises with the sun. In the stillness of the morning, he takes his seat
by the kitchen table, watching the steam curl from his freshly brewed coffee, hands
wrapped around his cup, savouring the warmth. As golden light slowly begins to colour his
view through the window, revealing the lush, dewy green of the garden beyond, he sits in
peaceful thought, lost as only artists can be, quieting his mind, awakening his creative spirit.
The toymaker’s life is one of ritual and quiet dedication. Lifting the door to his workshop,
his eyes travel over the specks of sawdust dancing through the morning sun, caught in the
gentle breeze of the fans above as the workshop comes to life. Reaching for his weathered
leather apron, he is reminded of generations before him, tying it around his waist as his
father and grandfather did as he watched, their little apprentice, each day when he was a
Cradling the wood in his hands, studying its grain and shape, he begins to draw; the wood
directing his pencil; intention and creativity passing through his hands into the form taking
shape beneath them.
In quiet reflection he works; with patience and precision, cutting, sanding and breathing life
into the timber; his thoughts never far from the soul of his craft; to bring joy to the face of a
After a time, his work is done. In rows before him stand his creations in peaceful
anticipation of the small hands that will soon clasp them and bring them to life.
The sun is low in the sky as the toymaker sets down his tools, unties his apron and returns it
to the hook by the door. As he reaches for the light switch, his gaze pauses on the walls.
Pinned there, faded and fragile, hang his sketches, his words and those of others, written
many years before, a reminder of humble beginnings and a dream not yet realised.
Honouring the craft and craftsmen that came before him, the work of the toymaker is one
of homage; to home, to the beauty of nature and her native animals and to children. From
the toymakers hands to the hands of a child, setting their imaginations free to soar with
We are Little Joey Toy Co. We are toymakers. We are Australia !